Consultative selling

A refreshing approach

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The IT industry is full of people and organisations that lead engagements with their technology. How many times do you meet technology companies that lead with a product without actually asking you what your plans are and what is important to you?  There are so many sales people out there who simply believe if they […]

Consulting

Audent interview with CRN Magazine

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Virtually working together

Doug Woodburn Managing Editor at CRN explores the Audent consortium.  Audent says its virtual model is ‘way forward’ for channel Reseller consortium Audent claims it is taking the market by storm with its ‘virtual’ model after enlisting resourcing professional services consultancy Klarion Ltd as its tenth member. Founded in 2010 by former 2e2 manager Jeremy […]