The IT industry is full of people and organisations that lead engagements with their technology.
How many times do you meet technology companies that lead with a product without actually asking you what your plans are and what is important to you? There are so many sales people out there who simply believe if they talk about their products it will persuade you to buy them.
We have seen sales people continue to pitch products even when the customer has said that they have no need for the product at all! They are totally convinced that every corporate should buy their product. What is happening out there?
We know that pressures are so high to meet financial targets in the technology industry that it is driving many sales people to forget about the customer completely.
All you have to do is park the technology with the targets and listen like we do at Audent, then start to work on the right technology for the customer.